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SJ PRINTER (FORMERLY TRIANGLE OF CHERRY HILL) PRESENTS
MAR
17
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kirk Runton
What Do You Make?
 

I read a story about a group of adults sitting around a table discussing life. One man, who happened to be a powerful CEO, started talking about the importance of teaching children to pursue a well-paid, successful career.

He said, “What’s a kid going to learn from someone who decided his best option in life was to become a teacher?” To stress his point, he looked at another guest and said, “You’re a teacher… be honest. What do you make?”

“You want to know what I make?” the teacher shockingly asked. The teacher paused for a moment and then replied:

“Well, I make kids work harder than they ever thought they could. I make kids wonder. I make them question. I make them apologize and mean it. I make them have respect and take responsibility for their actions. I teach them how to write, and then I make them write since typing isn’t everything. I make them read, read, read. I make them show all their work in math. I make my classroom a place where all my students feel safe and secure. Finally, I make them understand that if they use the gifts they were given, work hard, and follow their hearts, they can succeed in life. Do you still want to know what I make? I make a difference in all your lives, educating your kids and preparing them to become CEOs, and doctors, and engineers… what do you make?”

Here’s the way I see it: Guy Kawasaki said it best, “If you have to put someone on a pedestal, put teachers. They are society’s heroes.”

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Idea of the Week
How to Persuade Prospects to Say Yes
MAKE 'EM SAY YES!

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As social creatures, relationships and community have a tremendous influence on a person’s willingness to buy. Keep these six principles of social influence in mind when you’re looking to persuade prospects.

1. Reciprocation
People say yes when they receive something first.

This is why stores give out free samples. Featured products get a sales lift as people feel obligated to reciprocate by purchasing the product. When a New Jersey waitress offered diners a free piece of chocolate, her tips went up by 3.3 percent, but when she returned and offered them a second (unexpected) chocolate, her tips rose by 21.3 percent!

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To delight your customers, include a small extra with your next printing piece or customize an accessory with a name or meaningful label.

2. Liking
People say yes to those who are like them.

This may be as simple as a shared nationality or common hobbies, but it can be as nuanced as a salesperson mirroring the gestures, posture, or body language of a potential customer.

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Affirm your customers by highlighting similarities or lavishing authentic compliments, and you will see a measurable impact. Prospects want to feel you like them!

3. Social Proof
People say yes when they believe others are saying yes.

For example, by merely labeling certain dishes “most popular menu items,” a restaurant in Beijing found these dishes sold 13-20 percent more frequently! When people believe others have responded similarly, a pending purchase seems more sensible.

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To activate this persuasive tactic, share glowing testimonials or data on the number of customers who have recently purchased.

4. Scarcity
People say yes when supply is limited.

Because people have an aversion to missing out, they want more of something they might get less of. For example, automobile manufacturers who limit production of a new model are able to charge substantially higher rates.

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Employ scarcity by using time-limited offers or constrain buyers to “x” number of products and you will increase the worth of what you offer.

5. Consistency
People say yes when they’ve taken small steps first.

Work towards personal alignment that will stimulate customers to follow through on new commitments.

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Woo your prospects toward a sale by reminding them how your product or offer corresponds with something they’ve already said they value (family, safety, saving money, health).

6. Authority
People say yes to authoritative or “trustworthy” communicators, especially when listeners are uncertain.

Communicators are perceived as trustworthy when they are highly qualified, when they are honest about weaknesses or mistakes, or when they say something positive about the competition.

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Use brand story pieces to share how your company is seeking to improve or use highly respected community members to endorse your product.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) - Ideas Collection.
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MARKETING
Marketing Tip
Boost ROI at Virtual Tradeshows
IMPROVE YOUR VIRTUAL TRADE SHOWS

Connecting to attendees beyond the screen at virtual trade shows takes effort and planning. While virtual shows offer a different experience than in-person presentations, they can be an effective prospecting and marketing tool. Here are a few ways to boost your return on investment at virtual trade shows:

  • Create a pre-show marketing campaign with invitations, reminders, and social media blasts, just as you would for an in-person tradeshow. Remember to promote a virtual meeting signup link on social channels for interested leads to sign themselves up with meetings for your team.

  • Promote an exclusive “show special” for attendees. This could include an exclusive discount, a free gift or free upgrade, bundled items together for more significant savings, or offer a tiered savings approach.

  • Consider offering incentives for attendees to respond to your messages or attend your sessions, such as an entry for a giveaway grand prize.

  • Organize and prepare your virtual booth with helpful resources, such as product videos, downloadable brochures and tech sheets, customer testimonials, website links, and case studies.

  • Consider hosting live Q&As where audiences can ask questions.

  • Include an enticing call to action before, during, and after the show.

  • After the show, use analytics gathered to reach out to each unique attendee. Mail them an info packet about your business with a handwritten thank-you note for visiting your virtual booth. Also, use social media and email campaigns for recaps and show highlights to keep your brand fresh in the minds of attendees.

If you’d like help creating the perfect follow-up print packet that is sure to get your business noticed and remembered, we’re here to help! Give us a call or send an email today.

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Uncommon Product
Social Distancing Table Tents
A PRACTICAL TOOL TO PROMOTE SOCIAL DISTANCING

While table tents are most popularly used as a marketing tool to promote a product, event, or special, they can also be used as a practical tool to promote social distancing.

Social distancing table tents can be displayed on counters or tables in offices, restaurants, meeting areas, and other public places. They can be used as a helpful reminder to encourage people to distance themselves from others and use hand sanitizer and wear a mask.

Table tents can offer messaging on both sides, and when placed in hard-to-miss locations, table tents are sure to get noticed and read. And because table tents are so affordable, they can be replaced often to ensure proper hygiene.

Let us know if you’d like help creating the perfect social distancing table tent for your organization!

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TECH
Tech Tip
Extract Audio from Videos
PULL AUDIO YOU NEED FROM ANY VIDEO FORMAT

Extracting audio from a video can be useful in many situations, such as adding audio to a presentation, removing music from videos, gathering sound effects, or dubbing over voice narration in another language. Here are a couple of easy ways to pull audio from a video:

Whether you need to extract an audio file from a single clip or a whole video, Adobe Premiere Pro has the tools to create audio clips from any video file, including MP4, AVI, FLV, and MPEG. If you have access to Adobe Premiere Pro, click here for more information on extracting audio using Adobe Premiere Pro.

If you don’t have access to Adobe Premiere Pro, here is a free alternative:Audio Extractor is an online tool that allows you to extract audio from any video file. In addition to saving the file as MP3 or WAV, you can save it as an iPhone ringtone.

To extract audio using Audio Extractor, go to the Audio Extractor website and open the video you wish to remove sound from. Note: the maximum size of a file you can open is 4000 MB. While the sound is being extracted, choose the format you want to convert the sound. If you are unsure about the format, select the default settings (MP3 with standard quality) and click Convert. After the file is converted, click Download, which will save the file to your computer.

If you need helpful suggestions for your next printing project, our team is only a phone call away! We look forward to hearing from you.

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Fun@Work

Spotlight Recipe

Country music singer and songwriter Chris Janson featuring Creamy Slow Cooker Beef Stroganoff

Did You Know?

Did you know that spaghetto, confetto, and graffito are the singular forms of spaghetti, confetti, and graffiti?

Printing Quiz

When a printer refers to a TIFF, what they really mean is:

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