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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to sjprinter.com.

SJ PRINTER (FORMERLY TRIANGLE OF CHERRY HILL) PRESENTS
JAN
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Kirk Runton
The Way I See It
 

Life and work often pull us in countless directions, tempting us to multitask endlessly. But sometimes, the most impactful thing you can do is simply be fully present. Whether you're engaging with a client, collaborating with your team, or spending time with loved ones, giving your undivided attention shows care and respect.

This level of focus can transform ordinary interactions into memorable moments, leading to stronger relationships and greater trust. Presence is a gift you can offer at no cost, but it holds tremendous value for those on the receiving end.

Here’s the way I see it: Life isn’t measured by the number of tasks you complete but by the connections you make along the way. 

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Idea of the Week
Learning to Wave Your Magic Wand in Photoshop
GETTING STARTED WITH THE MAGIC WAND TOOL

When it comes to designing for print, efficiency and precision are key.

Adobe Photoshop offers many tools that allow designers to manipulate images with ease, and one of the most user-friendly yet powerful tools is the Magic Wand. This tool enables you to select specific parts of an image based on color, making it especially useful for projects involving sharp edges or uniform backgrounds.

Keep reading to learn how you can master the Magic Wand tool and enhance your print design projects.

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What Is the Magic Wand Tool?

The Magic Wand tool is a Photoshop selection tool that works by identifying pixels based on color.

When you click on an area of your image, the tool selects neighboring pixels that match the color you’ve clicked. This can be extremely useful when working with a uniform background or solid colors, helping you make quick selections without manually tracing the subject's edges.

For example, if you’re editing a product photo with a single-colored background, the Magic Wand tool can save you hours of work by instantly selecting the background to remove or adjust.

Adjusting Tolerance for Precise Selections

The accuracy of the Magic Wand tool is largely dependent on the Tolerance setting, which determines how similar the colors must be to the pixel you clicked.

A higher tolerance selects a broader range of colors, which can be useful when working with gradients or slightly varied tones. On the other hand, a lower tolerance ensures that only very similar colors are selected, giving you more control in detailed areas.

For print projects, where clarity and precision are essential, adjusting the tolerance can help you fine-tune your selections, ensuring that the right parts of your image are highlighted or edited without affecting the rest.

Utilizing the Contiguous Option

The Contiguous option is another powerful feature that allows you to select pixels that are connected to one another.

When this is turned on, the Magic Wand tool will only select adjacent areas that share the same color. If you're working on a design where the same color appears in different parts of the image, turning this feature off will allow you to select all matching colors across the entire image, not just those that are connected.

This can be particularly helpful when working with designs that include multiple elements of the same color, such as text or shapes, across different areas of the page.

Refining the Selection for Professional Results

Once you’ve made your selection, Photoshop offers several ways to refine it for a more polished look. One of the best methods is using the Select and Mask option, which allows you to soften edges, adjust the selection boundaries, and ensure that your selection blends seamlessly into the rest of your design. You can also apply feathering to smooth the transition between the selected area and the background.

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For print designs, these refinements are crucial. Harsh, jagged edges can be distracting in high-quality print projects, so taking the time to refine your selection ensures a professional finish that stands out for all the right reasons.

Getting Started with the Magic Wand Tool

To begin using the Magic Wand tool in Photoshop, follow these simple steps:

  1. Add a New Layer: Always work on a new layer when editing, so your changes don’t affect the original image.
  2. Select the Magic Wand Tool: Right-click on the Quick Selection tool in the toolbar to reveal the Magic Wand tool.
  3. Adjust Tolerance: Set the tolerance level based on the color complexity of the area you’re selecting.
  4. Make Your Selection: Click on the area you want to select, and hold down the Shift key to add to the selection if necessary.
  5. Refine Your Selection: Use the Select and Mask option to clean up the edges and create a smooth, professional result.

A Smooth Finish

With the Magic Wand tool, making quick and accurate selections in Photoshop is easier than ever. Whether you're working on product photos, brochures, or intricate designs, this tool will save you time while ensuring high-quality results for your print projects. Experiment with different tolerance levels, and don't forget to refine your selections for a clean, polished look that will impress your clients.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) - Ideas Collection.
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MARKETING
Marketing Tip
Build Connections with Personalized Marketing
SHOW CUSTOMERS THAT THEY ARE VALUED

Personalized marketing is a powerful way to strengthen relationships and make your message stand out. By tailoring your campaigns to individual interests, you show customers that they’re valued. Here are a few creative ideas to try:

  • Postcards with a personal touch: Share exclusive offers or express gratitude in a one-of-a-kind way.

  • Custom calendars or planners: Provide a useful tool while keeping your brand top of mind.

  • Targeted direct mail: Use purchase history or preferences to send promotions that resonate with each recipient.

  • Handwritten thank-you notes: A thoughtful, personal gesture can leave a lasting impression.

When your marketing feels genuine and personal, it creates deeper connections and builds loyalty. Contact us today for personalized marketing solutions that connect!

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Uncommon Product
Die-Cut Product Care Instruction Cards
CARE CARDS AS STYLISH AS YOUR PRODUCTS

Product care instructions don’t have to be boring! Die-cut product care instruction cards combine functionality with creativity, offering an engaging way to share essential details with your customers.

These cards can be customized in any shape to reflect your brand’s personality, such as a shirt shape for clothing care, a bottle for skincare, or even your logo. Add specialty finishes like raised UV coating, metallic accents, or soft-touch lamination for a premium feel.

Die-cut product care instruction cards not only provide important care information but also reinforce your brand with every use. Contact us today to design care cards that customers will hang on to.

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TECH
Tech Tip
Simplify Security with a Password Manager
PROTECT YOUR ACCOUNTS WITH ONE SIMPLE TOOL

Managing multiple passwords can feel overwhelming, but a password manager can make it effortless while boosting your online security. Here’s why you should consider one:

  • Secure storage: Password managers encrypt and store all your passwords in one place, accessible with a single master password.
  • Generate strong passwords: They can create unique, complex passwords for every account to keep you safe from hackers.
  • Auto-fill feature: Save time by letting the manager auto-fill login credentials across devices and browsers.
  • Password sharing: Safely share passwords with family or colleagues without compromising security.

Popular options like LastPass, Dashlane, and Bitwarden offer free and paid plans, making it easy to find one that fits your needs.

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Fun@Work

Spotlight Recipe

A Canadian classic with a sweet twist

Did You Know?

Speak more, and you may think better!

Printing Quiz

If your printer mentions chalking, they mean...

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