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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to sjprinter.com.

SJ PRINTER (FORMERLY TRIANGLE OF CHERRY HILL) PRESENTS
SEP
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kirk Runton
The Way I See It
 

Here’s a comical little story about saying the wrong thing at the wrong time.

An elderly woman walked into a church. A friendly usher greeted her at the door and asked, “Where would you like to sit, ma’am?”

Without hesitation, she replied, “I’d like to sit in the front row.”

“I don’t think you want to do that,” the usher said, “The pastor can be really long-winded and boring.”

“Do you happen to know who I am?” the woman inquired. He said no. “I’m the pastor’s mother,” she replied indignantly.

“Well, do you know who I am?” he asked. She shook her head no. “Good,” he answered.

Here’s the way I see it: Make mistakes. Learn from them. Move on.

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Idea
Idea of the Week
Nourish Creativity with a Visual Diary
NOURISH YOUR CREATIVITY

Long, drawn-out projects with endless stages and countless revisions can be emotionally and creatively draining. Recharge your creative stores by taking a bit of time every day for pure, no-external-obligation artistic and design endeavors. A visual diary keeps you creative by making a space where you design something new each day that's just for you. Just as a written diary captures your thoughts in words, a visual diary is a place to record your thoughts in a graphical format. It provides a welcome break from your regular work routine and a place for inspiration.

Steps to Succeeding with a Visual Diary

It's easier to begin if you set some parameters. Will you create something daily for a month? Do you prefer to have a theme or to free associate to create? Will you create a paper journal or put your work in a digital format?

Different mediums can inspire different results. For instance, some designers find that working in a graph paper composition book allows them to create well-proportioned designs.

Whether you wish to do a small project a day or to dedicate time to your visual journal on three pre-set days a week, sticking to your commitment is important. Regularity is the key. Even 15 minutes a day freely creating can energize you for more in-depth and restricting projects.

Build daily entries into a series. When a subject, medium, or process excites you, explore it further in future entries. You may find that you create an impressive work over time. For instance, you can experiment with different ways to create motion in a graphic or make a typographical piece of art each day.

Keep energized by sharing what you're doing. Feedback feeds the creative soul. If you're doing a paper journal, take it with you to gatherings to show friends what you're working on. If your medium for the visual diary is digital, you can share it online through Facebook, Flickr, deviantART, or your own blog.

If you miss a day or two, don't feel tempted to give up on the project altogether. Just pick up where you left off. Don't feel you need to do extra entries to "catch up." The idea is to make this a pleasant commitment.

When the month is over, look over what you've created and store the ideas for later. Your design journals can be a great source of inspiration. When it comes time to start a new design project for work, you may find a solution to design problems in your daily visual journal.

Making visual works for no purpose other than to create can help break up the tedium and stress of a professional creative life. Give yourself permission to create just for you for a short time each day. You'll feel more engaged and better prepared in your professional work.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) - Ideas Collection.
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MARKETING
Marketing Tip
The Benefits of Cobranding
MERGE MARKETING EFFORTS AND SAVE MONEY

Cobranding is a strategic marketing partnership that joins two or more brands that complement or enhance each other’s products and/or services. Cobranding not only expands brand awareness and boosts sales but also merges marketing efforts and saves money.

For example, if you’re interested in creating an expansive direct mail campaign or purchasing branded promotional items, cobranding with a partner is a great way to split the costs and expand your marketing reach.

Cobranding also enables businesses to enhance their brand and establish credibility. It allows each company to highlight and reflect on each other’s assets and strengthen its position in the market.

Brand partnerships do not have to be in the same industry. Many strategic partnerships include a like-minded company in a different market, which allows both companies to reach a new audience of potential customers.

If you’d like to see examples of cobranded marketing pieces, give us a call or stop by today!

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Uncommon Product
Birthday Campaigns
BUILD TRUST AND LOYALTY TO A BRAND

Birthday direct mail marketing campaigns are a creative tool for client nurturing. Not only can a birthday campaign help build trust and loyalty to a brand, but it shows that a brand cares about its customers.

The goal of birthday marketing campaigns is to strengthen customer relationships, not to show an immediate boost in sales. It is an excellent opportunity to thank customers for their business and wish them well on their special day.

Some examples of birthday marketing gifts could include a “We hope you have a great birthday! Enjoy 25% off your favorite item,” or “We’re thinking of you on your big day! Treat yourself to $10 off any purchase.”

If you need ideas for creating the perfect birthday postcard, folded card, coupon, or statement stuffer, we’d love to help! Contact us today.

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TECH
Tech Tip
Declutter Auto-Replies
FILTER OUT OF OFFICE REPLIES FROM YOUR INBOX

If you frequently send mail merges or emails to a large group of people from Microsoft Outlook, here’s a tip to easily filter out-of-office replies from your inbox. To automate this process, all you need to do is set up a rule.

  • In Outlook, open an out-of-office reply.

  • Go to File/Rules and Alerts. Create Rule. Check “Subject contains” and type in “Automatic reply.”

  • Then choose or create a destination folder. If you create a new folder, name it something relevant, such as “Auto Replies.” Then click OK to save your new rule.

This will automatically filter auto-reply emails to your separate Auto Replies folder, so they will no longer clutter your inbox.

You can also use rules to filter emails from a specific person into a folder. For example, this is an easy way to filter all emails from your assistant or coworker into a convenient folder.

If you’d like tips to save you time on your next printing project, our team can help! We look forward to hearing from you.

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Fun@Work

Spotlight Recipe

Kevin Costner and Easy Apple Cobbler: a winning combination!

Did You Know?

Did you know that a 2,500-square-foot grass lawn produces enough oxygen for a family of four?

Printing Quiz

If your printer mentions using a ream, what they really mean is:

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